Measurement

Results should be measured in the funnel,
not in a screenshot of an ad account.

We publish client results only when we can explain what was measured, over what period, and what the system actually influenced.

The measurement framework

Follow the opportunity all the way to revenue.

01Opportunity

02Contacted

03Qualified

04Booked

05Showed

06Estimate / Consult

07Sold

08Revenue

Illustrative — not client results

Inbound opportunities
—

Missed / unanswered
—

Median response time
—

Booked
—

No-show rate
—

Estimates / consults completed
—

Closed
—

Recoverable database size
—

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